Social game company Zynga has revealed its plans for an IPO come December 16th or so, which has lead to the general market taking a long, hard look at the FarmVille creator. Although Zynga was valued at around 20-billion-with-a-damn-B, that estimate has since fallen to a mere and insignificant 10-billion. A brutal release schedule has resulted in several of the company’s newest games running over each other, as well as an increase in employee dissatisfaction. Industrygamers has the story.
That, and a company can only produce the same game with new graphics for so long. I mean, it’s not like Zynga is Nintendo or something.
There’s been a bit of coverage of Zynga’s upcoming burning wreckage — only two weeks ago numerous employees inked their dismay to the CEO; the date of their IPO keeps fluctuating; the IPO value is wobbly and weird…
I guess we’ll just have to wait and see.
Fantastic news: It’s actually galvanized Electronic Arts into moving a proper full leg hokey-pokey style into the social gaming scene.