Heroes of Newerth is a free-to-play game where players send champion hero characters into to battle against each other over an arena map. The trick is that some characters were always available for anyone to play, while others were locked behind a price tag and had to be purchased. That is about to change. Heroes of Newerth is unlocking all its champions to dangle on hooks among the free-to-play crowd. Will this bait bring more of the free players into the paying fold? Massively has the story.