I’m no consumer whore, after all, money spent on trivial things like shelter and food is money that isn’t spent on gaming. The rest of America, though, they love their toys and goodies and shopping. Shopping is a game to many people, and it’s one they take seriously. The same way we mod and hack our games, they mod and hack their shopping experience. Here’s an article on how technologies like virtual reality and smart phones are changing the consumer landscape. Imagine these coming out of your Xbox and you can see the future. The Atlantic has the story.