Gamers who enjoyed the classic version of "Hot Blooded Legend" became incensed that the company would release an updated version. To display their wrath, they logged in en mass and performed their very own in-game picket, clogging up the gates to major cities. Questions may arise as to the usefulness of demonstrations such as this by gamers, but it has a effect akin to real world pickets in slowing, denying, or blocking access to areas while expressing a message. Other protests similar seen in the gamerverse have been the Great Gnome Warrior Crash of World of Warcraft and the SOE Star Wars Online protest. While the WoW protest may have actually had an effect (other than bringing down several shards over and over) the SW protest only elicited weird behavior from the GMs.
Do these sorts of events catch the attention of developers?
Of players, certainly, as they suddenly cannot access what they desire—which brings in reaction from admins, who must quell or mollify uprisings, or deal with server crashes that occur do to the denial-of-service effect of thousands of players logging in. But, this sort of action has not yet been seen often enough to know if it has any effect other than general annoyance.
How often would developers give in?
Many years ago, the online game Hot-blooded Legend had been the classic game that touched an entire generation of games. As all types of new games rushed onto the market, the Legend players gradually dispersed. Today, these players returned with great hopes for the new game. But when the found out that the new games was over-commercialized and not the "original flavor" as advertised, they felt cheated and used the method of blocking the gates and passages of the various "cities" to protest.
"Chu Yu" is the nickname for a netizen. Eight years ago, this second-year university student registered the user name "Chu Yu" in the Hot-blooded Legend game. For the next three years, he fought on in this virtual world. For his first year, he cut classes for one year as he played a knight, slaughtered monsters, got promoted, attacked cities and traveled around. In April 2003, he won a green necklace. While his fellow students were attending ancient Chinese classics class, he was screaming and yelling in the Internet cafe and almost smashing his keyboard. In September, he met the female Taoist "Xiao Xiao." One late night during the game, they rode horses to the seaside to gaze at the blue water. He told her that they will go to Beijing to watch the Olympics. Then he took her into the city and bought her a purple Taoist robe.