Marvel Heroes is a new superhero MMO in the works from the folks at Gazillion Entertainment. So far, what we’re seeing looks interesting, but possibly with a fatal flaw. The game takes much from Diablo 2, of all things, which is only proper since a Diablo designer is on the team. It’s a fast, actiony brawler with loot drops, and that’s cool. What it doesn’t do is Pretty Princess Dress-Me-Up, since players won’t be able to create their own unique hero. That could be a dealbreaker. Massively has the story.
Aside from the part where everyone is Wolverine always, gamers really get into their personal avatars. People play City of Heroes just for the character creator, and eagerly buy up any costume pack DLC that comes down the pipe. Forcing players to wear the boots of established heroes might be a tough sell.