Razer Nabu ‘Smartband’ Seeks Entry into the Smartwatch Market

Posted by | January 15, 2014

Trying their hand at the “smartwatch” wearable market, Razer has produced the Nabu–an interesting little product that connects with a smartphone to deliver information and look gamer-chic at the same time.

The Nabu is a sort of hybrid between a smart watch, delivering smart phone-paired notifications, and a fitness band like the Nike+ FuelBand or the FitBit Flex, tracking the usual data points like pedometer and sleep data. Dual LED displays split the device’s notifications into public and private, on the outside and inside of your wrist respectively. Thanks to the Nabu’s use of Bluetooth low energy, Razer says the device will hold a charge for “seven to ten days.”

The most unique feature of the Nabu is its focus on third-party applications. “Developers can apply for the SDK on our website, and they get the product as well for a special developer price,” Chillon said. That price is $49, while the target retail price when the Nabu is available is $99.

“The Razer Nabu provides a revolutionary new platform that bridges the divide between so-called smart watches and fitness bands,” Razer CEO Min-Liang Tan said in a press release. “Most excitingly, with our open platform, developers can utilize data collected by the Nabu to deliver incredible experiences to individuals via mobile or desktop apps — social or otherwise.”

via Polygon.

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