Ubisoft’s Watch Dogs Marketing Glitch Leads to Hundreds of E-mails Leaked

Posted by | July 1, 2012

So Ubisoft has this upcoming game, Watch Dogs, that portrays an interesting future where big data and cyberwarfare come hand-in-hand for the criminal element in a technological noir narrative. Of course, to advertise this game, the publisher went to an alternate reality game about some of the people seen in the E3 2012 demo—then someone must have hit the wrong button because instead of sending out e-mails singularly to the participants, everyone received hundreds of e-mail addresses in the Cc: field. Pandemonium ensues; Ubisoft has yet to answer for their big whoops. Kyt Dotson at SiliconANGLE has the story.


Gamers and Teens Live In Digital Worlds

Posted by | August 25, 2009

A while back, I had a sudden revelation. In the times of lore, our parents, their generation, fought the established order for control of society. The result was the protests and movements of the 60s and 70s. Our generation has cut out the establishment to die alone and unloved in the cold, while we create our own digital societies.

But a digital society relies on technology and services, and marketers are there at the gate to make sure we choose the right gizmos.

The Vancouver Sun has an article about digital marketing and the brands we use in our daily virtual lives. Read it here.