This Friday, Microsoft will drop the price of its top-end Xbox package, the Xbox 360 Elite, by $100 to compete with a similar sticker slash from Sony. These cuts come at a good time, just into the holiday season and with newer, hit titles to back them. Both Xbox 360 and the Playstation 3 carry the latest Madden title, John Madden NFL 10, as well as Batman: Arkham Asylum. Word on the street puts the new Batman game as a solid Game of the Year title, so that should help sales on both consoles.

When asked when they’d cut prices on the Wii, Nintendo responded with the finger from atop their ever-growing tower of raw cash.