And that’s okay. Witcher 2 has sold over one million copies, which isn’t too bad by anyone’s standards. The developer, CD Projekt, decided to choose bonuses and goodies for legit buyers in order to compete with the pirates. This strategy looks to be paying off, even if the number of pirate downloads seems staggering. As CD Projekt CEO Marcin Iwinski stated, “DRM itself is a pain for your legal gamers – this group of honest people, who decided that your game was worth the 50 USD or Euro and went and bought it. Why would you want to make their lives more difficult?” Industrygamers has the story.
The real truth is most pirates are just downloading it to help fill out their file quota so they can download more stuff to fill out bigger file quotas. Still, the lesson here is to reward your customers, instead of trying to stop the internet. When has denying the internet ever lead to success?