In the early days, no one really knew what to make of video games. Especially, they didn’t know how to market games. There was this youth market, a strange and nebulous horde, and the suit-skinned execs who controlled the cash flow didn’t know a thing about them. So when it came time for game commercials, you got rap videos. Bad rap videos. Cinema Blend has the story.
I remember an old Zelda commercial, you know, for the first Legend of Zelda game on the Nintendo Entertainment System. It was a crazy guy, running around a blank room, shouting about octoroks and tektites in a madman’s cracked howl. That was game marketing.