Verizon Wireless Turns Their Website Into a Game, Logins Soar

Posted by | July 23, 2012

Verizon Wireless is not exactly a company people think about when it comes to gaming. However, gaming has a power, and that power was harnessed by Verizon in the form of their user access website. The telecommunications behemoth partnered with Gigya, a company that adds gaming elements to businesses. The result is a website with achievements, bars to fill up, and ways to share your little digital gold stars with other users. What that means for Verizon is a huge increase in user engagement, and a lot more page views per user. VentureBeat has the story.

1 Comment so far
  1. Nelson Williams
    July 23, 2012 12:53 pm

    The purpose of all human life is to fill up bars. Of this, I am convinced. Anything else is either just mucking about or working toward building new bars to fill.

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