Verizon Wireless is not exactly a company people think about when it comes to gaming. However, gaming has a power, and that power was harnessed by Verizon in the form of their user access website. The telecommunications behemoth partnered with Gigya, a company that adds gaming elements to businesses. The result is a website with achievements, bars to fill up, and ways to share your little digital gold stars with other users. What that means for Verizon is a huge increase in user engagement, and a lot more page views per user. VentureBeat has the story.