Ubisoft’s Watch Dogs Marketing Glitch Leads to Hundreds of E-mails Leaked

Posted by | July 1, 2012

So Ubisoft has this upcoming game, Watch Dogs, that portrays an interesting future where big data and cyberwarfare come hand-in-hand for the criminal element in a technological noir narrative. Of course, to advertise this game, the publisher went to an alternate reality game about some of the people seen in the E3 2012 demo—then someone must have hit the wrong button because instead of sending out e-mails singularly to the participants, everyone received hundreds of e-mail addresses in the Cc: field. Pandemonium ensues; Ubisoft has yet to answer for their big whoops. Kyt Dotson at SiliconANGLE has the story.

1 Comment so far
  1. Nelson Williams
    July 1, 2012 1:04 pm

    The “Reply All” button is one of the more dangerous inventions humanity has ever created. That, and it’s somewhat amazing companies are still all reinventing the wheel when it comes to proper security and privacy practices. You’d think these things would be standard by now.

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