The game is called Age of Wulin, an MMORPG soon to be released in China. The $16,000 human dollars went for a special sword in the game, apparently a unique item. Other players have dished out stunning wads of cash for unique weapons in the game, but the sheer scale of this purchase makes it noteworthy. What kind of ads are they running for Age of Wulin over there to set off this buying frenzy? Either way, the story highlights the growing demand in virtual economies, with game items making up a major source of revenue for companies. TIME has the story.