Ever since Adobe’s Flash plugin woke up the web to the possibilities of interactive online media, people have been looking to steal the media engine crown. Game developers who publish on the web have to keep up with the trends, and right now the biggest challenger is HTML5. You’re reading this on HTML, it’s the glue that holds the web together, and soon enough, games might run on that alone without a plugin. So what does HTML5 have going for it? Instant access. Sending gamers into your digital arms is as easy as sharing a link. Game developers are already considering what to do with that power. Gamasutra has the story.