Crowdsourcing is the art of taking your message to the people, and giving people a way to return the favor. The power of crowds has been used to hunt for aliens, untangle the secrets of protein folding, and fund strange adventure games. Kickstarter is an example of crowdsourcing, and probably the most popular at the moment. So, if this thing is so cool, why do all the crowdsourcing options out there suck? Rock, Paper, Shotgun has the story.