It’s no secret that cable providers and the internet access companies that rely on them have failed the people they serve. Oh, the business is profitable enough, and broadband access is common. The problem is that new technologies and faster service have been available for years, and yet no cable company has bothered to bring those amazing speeds to our living rooms. Google seeks to change all that with their new cable TV/Internet service, Google Fiber. They’re rolling out cable in a test city for now, but the project could expand if the tests go well. Oh, and it’s 100 times faster than what you have now. GamesIndustry has the story.
The broadband infrastructure in the United States is an engineer’s version of black comedy, more sarcasm than service. The cable companies have been dragging their feet over upgrading for years, and have fought tooth and nail to prevent anyone else from breaking into the market. Google, however, isn’t some optimistic startup. They have the money, and they have the backing to shake up the cable market in a real way.
Let’s hope they can pull it off. I’m tired of having to care about how fast my bandwidth can go.