Free-to-Play Promotions for Subscription-Based Games Getting Under Gamers’ Skin

Posted by | February 25, 2012

In the world of the pay-to-play MMO such as World of Warcraft, Rift, and many others new advertising campaigns have begun to appear that tout that players can play from levels 1-20 for free. In fact, for the most part they’re speaking to audiences who have been getting used to games that are entirely free-to-play over the years but not offering anything of the sort. To many of us stomping through these games, level 20 isn’t even out of the newbie zone. Perhaps you have a similar feeling about this advertising tactic for trial accounts, if so, MMOBomb has the story.


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