Firefly Universe Online is an upcoming MMO set in the Firefly universe. You know, that vaguely sci-fi show that got a few episodes and was canceled. No, the other one. The other other one, with the movie. Yeah. Anyhow, the Twitter and Facebook pages for Firefly Universe Online went dark without explanation, leaving gamers in the lurch. Now, DarkCryo Entertainment Producer Craig Redl explains what happened. The simple answer? Community building. Ten Ton Hammer has the story.