Recently, the Steam Summer sale has prompted Electronic Arts to lash out against the deep discounts and huge savings which the sale offers. The claim was that sales of such frightening magnitude would cheapen the Intellectual Property, which is something David DeMartini of Electronic Arts actually said. He also referred to the games you play and love not as games, but “units.” A man obviously born from gaming culture. Just coincidentally, David there also runs Origin, EA’s direct competition to Valve’s own Steam. Valve has countered these accusations by saying, and this might not be a direct quote, “We like money. All the money.” PC Gamer has the story.
There’s also the fact that EA named their DRM enforcement service after a beloved game company which they killed. Maybe that should give an idea of where EA is coming from, here.