Cats Play Games, Too. Marketing to the Feline Demographic

Posted by | July 21, 2012

Cats love to play games. They chase string, they run after balls, and laser pointers drive them insane. Cats just love to play. Tablet games have opened up a strange market in that the wide, flat, touch-sensitive screens are perfect for cats. They can hover over the tablet and bap the screen with their paws. Check out this article about a studio who markets to this upcoming demographic with chase-and-touch games. Of course there’s a video of cats playing. Gamasutra has the story.

1 Comment so far
  1. Nelson Williams
    July 21, 2012 4:41 pm

    Oddly, the game-playing feline demographic seems to be made of pre-teens and teenagers almost exclusively. Also, they’re not good with focus groups, we hardly get back any response at all to the surveys.

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