Diablo 3 opened huge, selling more than three-million copies instantly, but a month later players had already jumped off the Blizz ship in search of new waters. Why are gamers abandoning Diablo 3 when its father, Diablo 2, is still on store shelves after ten years? Diablo 3 has no endgame. Where Diablo 2 offered players the opportunity to craft items and refine character builds, Diablo 3 features a more permissive character-building system and an auction house that makes item hunting irrelevant. Blizzard is just waking up to the fact they’ve pinned their hopes on a game with no staying power. Venture Beat has the story.