Australian Video Game Body Changes Name, Demographics

Posted by | August 28, 2009

The Interactive Entertainment Association of Australia, an industry group fronting for game makers, publishers, and the assorted parasitical debris of the gaming community, has recently changed its name and focus to keep up and with current gaming trends. In a bid toward relevance, the IEAA has emerged from the cocoon as IGEA – the Interactive Games and Entertainment Association. But this is more than just a rebranding. As gamers age and game-related revenue climbs, the industry body has shifted its focus. has the story and interview.

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