Perfect World is a name you might have heard. Chance are, you play one of their games. This Chinese company has been making inroads into the western gaming market through a strategy of free-to-play games backed by an unending stream of cash shop virtual goods. In the States, Perfect World pulls the strings of puppet-company Cryptic Studios. That means City of Heroes and Star Trek Online are now PWE games, and have already felt the corruption of this company’s free-to-play plans. Check out this interview with Alan Chen, the fellow responsible for Perfect World’s local conquests. VentureBeat has the story.